Why aren’t Irish Cafés paying attention?

Great article in Sunday’s Washington Post talking about the working lives of two web entrepreneurs -

Gruber and Consalvo are digital nomads. They work — clad in shorts, T-shirts and sandals — wherever they find a wireless Web connection to reach their colleagues via instant messaging, Twitter, Facebook, e-mail and occasionally by voice on their iPhones or Skype. As digital nomads, experts say, they represent a natural evolution in teleworking. The Internet let millions of wired people work from home; now, with widespread WiFi, many have cut the wires and left home (or the dreary office) to work where they please — and especially around other people, even total strangers.

No doubt digital nomads work from where they please (within range of connectivity) but of course many choose to work from coffee shops. And the article goes on to highlight a point which is currently lost on Irish cafes -

One only needs to visit Tryst, a popular coffeehouse on 18th Street NW, to see dozens of people spending money on food and drinks in exchange for the privilege of setting up a day office at a table there. Cafe owners love the trend. “If there was nobody in here, people would say ‘That place is no good,’ ” said Dale Roberts, who owns the Java Shack. “It feeds on itself. If you go to a movie theater and see a long line, people want to see that movie. It’s the same thing for a coffee shop.”

Why aren’t we seeing Irish cafes and pubs actively campaigning for digital nomads, hotdeskers and co-workers? Why don’t their websites make a big deal about free wifi, work-size tables and comfortable chairs? Why are they totally oblivious to this growing trend?